Brand Intellect - Australia's best branding designers and branding agency

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Brand Intellect — Sat, 19 May 2012 19:27:48 +0000

Brand Intellect works with organisations on all aspects of brand creation and management. Our services include research, strategy, positioning, naming, brand architecture, brand identity / logo creation and packaging design. In addition, we expertly apply the brand across all marketing communications materials and implement it throughout the organisation.

We work with large organisations, mid-sized companies and aggressive start-ups who are looking to grow their brand and make a greater impact in their markets.

Our Melbourne-based team of award-winning strategists and brand designers are highly experienced, having worked across most categories and industries over the past 20 years. This includes the creation of new brands as well as the repositioning and refreshing of existing brands.

The Philosophy that underpins our brand design work.

We are driven by the philosophy that brands which are constructed to be bold & authentic require less money to be spent on marketing & advertising over time to generate brand awareness. Therefore strong branding can not only help to generate revenue, it can also reduce expenses over the medium-long-term as well. These savings can be redeployed into direct response advertising, other marketing activities or simply retained to improve the bottom line.

The way our Branding Agency works.

We work collaboratively with the key management of organisations to create powerful brands that connect with end customers and deliver value to organisations. We develop positioning strategies and core communication messages that are compelling, and create new or refreshed corporate & product identities that connect with customers and build enduring value.

The brands we help create are distinctive, based on solid, strategic thinking and are brought to life across all of our clients’ brand touch points. We provide the tools that allow your staff to easily understand and communicate the brand’s messages, and we provide the framework for powerfully communicating the brand to customers and stakeholders.

Brand Designers – experienced and client-focused branding specialists.

We are responsive, friendly and easy to deal with. Every member of our team has over 20 years experience in brand strategy & design and all are tertiary qualified. We pride ourselves on our unique approach to brand design and have the experience and wealth of knowledge to successfully complete any branding project.

At Brand Intellect you do not deal day-to-day with an account manager, but with one of the owners of the agency, which means that you get the support and service you deserve. We, quite literally, have a vested interest in your complete satisfaction.

To learn more about Brand Intellect’s services – click here

To see what clients say about Brand Intellect – click here

Contact us today to discuss your branding needs.

If you would like to discuss how we can assist your brand, feel free to give Simon Rowell, the Founder of Brand Intellect, a call. His direct line is (03) 9553 5552, or if outside Australia, call +613 9553 5552.

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Brand Intellect on Tiger Airways new strategy

Brand Intellect — Tue, 24 Apr 2012 06:37:52 +0000

Brand Intellect has been asked by Leading Company for opinion on Tiger Airway’s strategic change of direction.

CLICK HERE to read to article.

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Brand Intellect in Leading Company

Brand Intellect — Thu, 12 Apr 2012 01:04:59 +0000

Tasmanian Timber company Gunns is considering a name change in response to years of bad press. Brand Intellect was asked to comment.

In the article, it is reported that the rebrand would cost ”upward of $5 million”. This is fundamentally incorrect. I would see the complete rebrand of a company the size of Gunns costing less than $250,000.

Click the link below to read the full story:

http://www.leadingcompany.com.au/strategy/whats-in-a-name-gunns-considers-a-change/20120412631

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3 Little Pigs ad from The Guardian

Brand Intellect — Mon, 05 Mar 2012 23:16:10 +0000

A great ad for The Guardian created by BBH, London. The ad is a modern take on the Three Little Pigs. As the story unfolds, we see how it evolves and how readers become more and more involved with the story through social media. Clever and engaging.

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Gallery

Brand Intellect — Tue, 17 Jan 2012 16:36:10 +0000

[uds-billboard name="billboard"]

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Brand Intellect on 6PR News Talk in Western Australia

Brand Intellect — Wed, 11 Jan 2012 06:35:01 +0000

Brand Intellect’s founder Simon Rowell was interviewed by Graham Mabury’s Nightline program on Radio 6PR in Perth last night regarding the controversy surrounding the latest advertising for Coles Supermarkets. Who said people don’t watch ads? The ad in question, which can be viewed on our previous post, is the hottest topic on the airwaves at the moment, and has been for the last 2 days in Australia. Anecdotally it seems that the ad is actually driving consumers into shopping with the brand’s competitors, which will put a dent in Coles’ sales for a week or so.

The interview is below if you would like to have a listen.

6PR Interview with Brand Intellect

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Brand Intellect comments in the Herald Sun on latest Coles ads

Brand Intellect — Mon, 09 Jan 2012 23:40:03 +0000

For those readers not in Australia, Coles Supermarkets are one of the two dominant supermarket chains in Australia. Their latest ad campaign has got attention because of reasons which would become obvious on viewing (at least until Coles pull it from You Tube). It is at the base of this page.

Brand Intellect’s founder Simon Rowell was asked to comment in an article for the Herald Sun in Melbourne. This is below.

The ad (while it lasts online) is here:

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Why we do not “pitch” for work

Brand Intellect — Thu, 01 Dec 2011 06:51:47 +0000

Creative pitching for work is process that is (unfortunately) common for advertising agencies and similar businesses and it is a subject that has been cropping up a lot recently in conversations we have been having around the place. For those who are unfamiliar with the term, creative pitching generally involves a company inviting creative agencies to submit free campaigns/ideas for the company, with the company deciding which one to work with and awarding them the contract to produce creative work for a specified period of time. The agency then hopes to get paid for their ideas, or somehow recoup their costs in future fees.

Kind of like a lottery….with your livelihood.

Generally Branding Agencies like us are spared the process, with our work being seen (correctly) as more strategic to the business. Generally, but not always.

As a rule, we at Brand Intellect don’t creatively pitch for work. We used to a long while back, winning some and losing others, and have learnt that pitching is far from a simple process, and that is often played on an uneven playing surface. We have seen all sorts of pitching disasters over the years – the client who awards the project, only it never actually starts (happened a few times); the client who asks for a strategic approach only to award the account to an agency that produces a Rap video with the Client’s CEO as the star; the client who greets you as you arrive for the pitch with the question “where are the hot chicks?”. Just in those examples alone are over $150k in wasted pitch costs. And i’ve got 20 other examples just like them.

To answer the question of why we don’t pitch, let me give you an analogy (paraphrased from Blair Enns’ fine eBook “The win without pitching manifesto”) – A client asking for unpaid ideas in a pitch is like a patient asking for a diagnosis and prescription from a doctor that they refuse to visit or pay.

In addition, everyone one of our projects that have really had outstanding outcomes for the client have all started with straight forward conversations over a coffee or lunch, with a real sense of mutual respect and understanding being built. Pitching creates Master / Slave relationships, and slaves rarely achieve greatness in the long-term.

Clients might think they are getting the best ideas from holding a pitch contest, but all they are really getting is the best guesses from a selection of companies.

In our experience clients should look at 3 elements in selecting an agency in order to achieve outstanding results:

- They should have good chemistry with the people working on the account

- They should be satisfied with the agency’s body of past work and their processes

- Everyone needs to agree on costs upfront and be transparent (“no surprises” is a motto of mine).

When these areas are covered off, we have always had successful outcomes…every.single.time.

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The Force: Volkswagen Ad

Brand Intellect — Mon, 28 Nov 2011 22:07:39 +0000

This ad features a mini Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. The great thing about this ad is that you will still watch even when you have seen it several times before and remember it’s a Volkswagen ad. The downside is that the product itself plays such a minor role and I would be hard pressed to say that it was an ad for a Passat. They probably could have incorporated some of the action with the kid inside the car (just a thought)…

http://www.youtube.com/embed/R55e-uHQna0” frameborder=”0″ allowfullscreen>

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Google Chrome: Dear Sophie

Brand Intellect — Sat, 12 Nov 2011 21:53:35 +0000

Great piece of brand advertising for Chrome. Works well to show the functionality of the browser whilst tugging the heartstrings. Worth a look. Let’s hope Gmail has a large limit and is around a long time…

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